Job Description

GENERAL DESCRIPTION:

Primarily a sales position with a strong emphasis on customer service, meeting goals and achieving results, the leasing agent manages the sales process from start to finish: marketing and networking, presenting the apartments and community enthusiastically, overcoming objections, building relationships, and creating excitement.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Maintains a high level of occupancy.
• Maintains up-to-date records of all communication with prospective customers using the designated lead management system.
• Oversees the tracking of prospective resident from initial contact through to closing and move-in.
• Builds and maintains a positive and trusting relationship with prospects through listening and understanding needs, and asking questions to acquire more information about specific situations.
• Maintains an accurate and in-depth knowledge of all aspects of the community, particularly rent and pricing information, vacancies, apartment availability, lease expirations, square footage, etc.
• Ensures that leasing office, show units and model apartments are clean, properly furnished and stocked with necessary supplies. Addresses housekeeping and maintenance concerns with appropriate staff.
• Is enthusiastic when providing information about the apartments and the community to the prospective resident and schedules visits to the community.
• Is hospitable when meeting or greeting prospects and determining their needs. Responds to concerns in pleasant and tactful manner. Determines whether the community meets the client’s qualifications.
• Quickly closes new sales and leases apartments to qualified prospects at an acceptable determined percent of total prospects.
• Effectively explains all lease and community policies to new and current residents.
• Supports the overall marketing efforts and offers input and suggestions in regard to promotions, advertisements, etc.
• Understands and complies with Fair Housing laws and standards.
• Monitors advertisements and effectiveness of responses; maintains ad book and demographics.
• Gathers information about markets, competition, etc. and prepares monthly competitive survey reports regarding real estate market trends and conditions in the area.
• Monitors all vacancies and future vacancies in order to react proactively to future occupancy needs.
• Inspects on a regular basis all vacant apartments to ensure they are ready to show.
• Conducts follow-up activity with all residents in order to establish positive resident relations. Provides regular reports to Executive Director/corporate office regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
• Provides direction and support to other staff in achieving and exceeding the community’s sales and move-in goals: trains managers to give tours, works closely with maintenance on make-readies, etc.
• Helps create annual marketing plan and budget; completes competitive analyses.
• Designs and carries out site-specific promotions and public relations events; helps plan and/or staff corporate-wide activities.
• Works evenings and weekends as necessary; is prompt and dependable, able to perform the required duties of the position on a regular, predictable basis.
• Encourages teamwork and promotes company philosophy.
• Attends required trainings and meetings.
• Becomes familiar with and understands the steps for emergency response, including building evacuation.
• All employees are responsible for maintaining a safe and secure environment for all community residents.
• Performs other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

• Able to read, write, speak and understand the English language. Bi-lingual in Spanish a plus.
• Experience using Microsoft Office and Outlook software, and working in database such as Yardi. Data entry, typing, and basic desktop publishing skills required.
• Able to communicate effectively with all levels of management, employees, residents and families.
• Able to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, etc. Able to manage revenue and expense budget.
• Able to make independent decisions.
• Able to generate a warm, friendly and caring manner on first impression.
• Familiar with guidelines related to the Fair Housing Act (FHA) and the American with Disabilities Act (ADA) in all aspects of the job including sales presentations and marketing materials.
• Proven sales track record; effective selling and closing skills.

EDUCATION REQUIREMENTS

• Bachelor’s degree in marketing or related discipline.
• Equivalent experience may be considered in lieu of a degree

WORK EXPERIENCE REQUIREMENTS

• Rental housing sales and marketing environment preferred.
• Public relations experience preferred.
• Strong leadership skills 
• Related experience and/or training or equivalent combination of education and experience

PHYSICAL REQUIREMENTS

The following physical demands are representative of those that must be met to successfully perform the essential functions of this position:

• Stand and/or walk up to 75% of the day.
• Able to concentrate with frequent interruptions.
• Must be able to tour through the entire community, up to one mile, and climb stairs.
• Occasionally lift/carry up to 50 pounds.
• Occasionally kneel, bend and reach.
• Vision abilities include close vision, depth perception and ability to adjust focus.
• Exposure to infectious diseases, chemical substances, odors, etc. throughout the work day.

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