Job Description

MARKETING DIRECTOR

SUMMARY:  As a Marketing Director, you will establish strong working relationships withnursing homes, assisted living facilities, physicians, hospital discharge planners, social workers,and healthcare decision makers. Must be able to maintain census goals.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to performposition specific job duties at an acceptable level. Job responsibilities are completed byfollowing established guidelines and protocols within the appropriate time frame. Anindividual will also demonstrate good skills in all forms of communication. The requirementslisted below are representative of the knowledge, skill, and/or ability required. Reasonableaccommodations may be made to enable individuals with disabilities to perform the essentialfunctions.

Education and/or Experience:  The ability to read, write, speak clearly, and follow written andoral instructions.

Certificates, Licenses, Registrations:  High School Diploma

Other skills and Abilities:  Must be aware of and understand the needs of the elderly. Must beable to recognize unusual behavior or physical condition of residents and report thoseobservances to the resident care supervisor. Be thoroughly familiar with all policies andprocedures of the facility. Must be able to manage stress appropriately, handle multiplepriorities, make decisions under pressure, and have strong organizational and communicationskills.

WORK ENVIRONMENT:  This job position requires moderate physical demands. Duties mayinclude frequent walking, stooping/kneeling/bending, lifting/carrying, and pushing/pullingduring work.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  Including the following but may includeother duties assigned by your supervisor.

• Perform census analysis reports monthly to keep track of trends and patterns to helpensure maximum occupancy.

• Weekly Census Reporting of tours, move-ins, move-outs.

• Making Calls to all leads reported, setting up tours and follow through.

• Marketing the outside community, to Hospitals, Case Managers, Rehabs

• Completing resident evaluations, which could be at a medical facility or home.

• Develop and maintain relationships with community partners and healthcare

  professionals.

• Sending Thank you cards and/or emails to inquiries.

• Setting up monthly marketing events at the facility.

• Working closely with Wellness department to ensure the proper documentation is

  received for new admission or returning residents.

• Making sure that the overall appearance of the dining rooms, living rooms, and

  hallways are presentable to guests and families.

• Maintain good hygiene and practice proper hand washing technique for infection

  control.

• Giving tours of the facility to visitors, when necessary, even on weekends at times.

• Keeping up with data entry on leads

• Answer the phones as needed.

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